Tuesday, June 18, 2019

Nintendo of America President Advocates for "Diversity"


While the big rally of the video game industry last week, E3, focused on technology and ambitious games, Nintendo has maintained the message that has allowed it to survive in this market ever since. four decades: "Games for all types of players. "

The formula, the president of Nintendo of America, Doug Bowser, will resume several times in a telephone interview with La Presse. For the 2019 edition of E3, Nintendo has raked very wide with no less than 25 games ads. A good part is based on the cherished characters of fans, including two versions of Pokémon, a horror story softened with Luigi's Mansion 3 and a surprise, the sequel to The Legend of Zelda, Link's Awakening.

"We love our classic Nintendo games and our characters, and we want to give everyone, parents and children, the opportunity to play. "

34 million

When asked if Nintendo can really seduce the amateur adult games, these expensive AAA productions whose hours of play are calculated in hundreds, it is good seller: "Our goal is to have the best games created by the best developers. Some are very demanding, like The Witcher 3. We offer users the type of games they like. "

He recalls the statistics that could make the Switch the most popular console ever designed by Nintendo: 34 million units sold since March 2017, with a catalog of nearly 2000 games. It took about the same time for the Wii, between 2006 and 2008, to reach these sales figures. As for the Nintendo Switch Online platform, which allows players to compete online and offers 42 NES games, it has attracted some 10 million subscribers in eight months.

"Different" experience

The arrival of the platform Google Stadia, which offers cloud computing games without a console or powerful computer, does not seem to worry the president of Nintendo of America. "It's always interesting to see what people are doing in this space that is the video game industry. But we think that Nintendo offers a unique and different experience. This ability to play anywhere and anytime, as Stadia suggests, is exactly what you can do with the Switch. And you do not even need WiFi ... "

True to the philosophy of Nintendo, he believes that the best guarantee of success in the video game industry lies in its "diversity". "I think that each player must be able to decide what he will engage in. Some want a very powerful PC, others will go to Stadia, a console or the Nintendo Switch. Giving players that choice is important. "

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